In the movie, Avengers: Infinity War, the Guardians of The Galaxy are introduced at the beginning of a new adventure. Rocket, the “real captain” of the group asks why they’ve chosen to take on this particular mission. Gamora states that they heard a distress signal and that someone could be in real danger.  In true Rocket fashion, he responds, “I get that, but why are we DOING it?”

It’s a funny bit of dialogue and further highlights Rocket’s sardonic sensibilities. But on a deeper level, the question “but why are we DOING it” provides an opportunity to dive deeper into the motivations behind the actions we take. Note that Rocket’s emphasis was on the word DOING. This is important because he’s acknowledging the generally accepted benefits of the mission while seeking to unpack the specific reasons for the group’s involvement.

Anyone can answer the distress call and take on the risks involved. Understanding why they are taking action instead of doing something else drives home the fact that we our decision making is driven by more deep-seated desires. Understanding and acknowledging them can be critical in pushing through the dips, the times when things get tough and we’re tempted to quit.

Let’s think about something as simple as eating healthier. We are surely aware of the benefits of eating better:

  • Weight control.
  • Better mood.
  • Reduced chance of disease 

But when it comes to taking the daily action of eating healthy, there is something deeper at play. That comes to the surface when, in the moment we succumb to temptation and opt for the 10 piece hot wing/fries combo instead of the salad. 

Why are we DOING that?

Rocket was looking for the driving force of the mission, the deeper “Why”. The thing that they are so connected to that will stay on mission, even when things go sideways (spoiler alert: they do).

If you are struggling with taking action on the things that you are important to you, take Rocket’s approach and dive deeper than the surface level reasoning.  

Ask “Why am I DOING it?”

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